This is a wake up call poster for Government and all of us. We can keep buying more and more sun protectors as we want, but the only thing that is really protecting us is Ozone layer. There is a urge to take care of it, otherwise we will face the inevitable consequences. This is a satiric expression towards the paradox of us being scared of UV light, but not focusing on the main problem that is allowing more UV to penetrate to our planet. It should evoke feeling of a beauty-magazine page, with some sun protector. If you pay close attention, the sun protector is called O3 Layer, and the whole product is in colours of the ozone hole, there is also a little describtion saying "Item not available since 2056." which is the estimated year of massive disaster coming.