´boulot´, the French jargon word for ´job´. The balance in the number of letters and the fact that the word has an equal amount of ´o´s turned into the gender symbols, brings to attention that men and women are equal and should have equal work opportunities.
This poster belong to
Gender Equality Now!

On 8 March 2012 poster for tomorrow launched its 4th annual call for entries, this time to promote gender equality. The condition of women has undergone undeniable improvements during the last century. But these improvements haven’t happened everywhere and where they have been the strongest they are far from being strong enough.
We need gender equality now, because more opportunities for women are more opportunities for us all.
We need gender equality now, because more opportunities for women are more opportunities for us all.