Gender Equality Now!

On 8 March 2012, that is Woman’s Day, poster for tomorrow launches its call for entries for its 2012 edition: Gender Equality Now!

Every year poster for tomorrow chooses a basic human right to draw 
attention to.

The global design community is then invited to make posters on this theme that are exhibited around the world on International Human Rights Day, December 10th. We passionately believe that one poster is a start, but one hundred, one thousand, constitute a movement that can’t be denied. In this perspective, we are proud to announce that the sponsorship committee of this current edition includes leading female figures such as Michelle Bachelet, former President of Chile and Executive Director of UN Women, and Irina Bokova, Director General of UNESCO.

But why gender equality?
What makes gender equality, well, different from all the other possible topics?
The condition of women has undergone undeniable improvements during the last century. But these improvements haven’t happened everywhere and even where they have been the strongest, well, they are far from being strong enough.

Gender inequality still lingers unchallenged: it’s one of those things that are hard to see precisely because they are right in front of our eyes. That’s why we ask all of you to see beyond the status quo and imagine a different future. We need gender equality now, because more opportunities for women are more opportunities for us all.

The poster competition is open from 8 March until 10 July 2012.
The best posters as selected by a jury of graphic designers will be published in a book and exhibited around the world on poster for tomorrow day, 10 December 2012.

The jury members of this current edition are:
Majid Abbasi (Iran), Cristina Chiappini (Italy), Gitte Just (Denmark), Maria Kurpik (Poland), Alain Le Quernec (France), Malte Martin (France), Leila Musfy Awad (Lebanon), Carolina Rojas (Colombia), Serge Serov (Russia), Paula Troxler (Switzerland), Rene Wanner (Switzerland) and Guy Schockaert (Belgium) as moderator.

You can download the brief from our website (in English and many other languages).



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Fake news might feel like a recent development that has only come to prominence since the election of one politician who shall not be named, but the practice of spreading rumours and misinformation is as old as the printed word.

People have always twisted the truth, or simply told lies, to get what they want (or change the world). But now we have the ability to share information faster and wider than ever before. It used to be only a few media outlets or government sources that could shape public thought, but now everyone can.

And unlike the media or government, none of us are held accountable for what we post. As there are few laws or fines that can be thrown at us for posting lies, there is no incentive to act responsibly in the public sphere. Get likes (or votes) first, worry about potential consequences later. If the self-styled leader of the free world can’t be held to account for regularly tweeting and spreading blatant untruths, then what stops everybody else from doing the same?