This poster aims to bring a light tone to a very serious topic - the ideal relaxation of sitting on a beach but overexposure can be detrimental and this is what we as a species are doing and must change - the tag line here acts to bring out the comedic elements of the poster but also re-iterate the strong message behind it which is reinforced by the subtitle. The colours of this poster have been specifically focussed on hot yellow/oranges and red to highlight the blue and green earth and headline.