born to a mexican dad and a brasilian mom. bred in jerusalem, são paulo and new york city. educated at pratt institute, bezalel academy & technion institute. truly educated at pentagram design nyc, where i actually got to work with colin forbes, one of my heroes. worked for several large ad agencies for a long long time (no pain no gain, right?). eventually ended up as executive creative director for tbwa\digital before opening own studio in 2005 to critical acclaim.
among numerous prizes, won first ever dove award at cannes advertising festival for a poster commemorating the september 11 attacks.