Dr.Zhiyu Zhao, Ph.D. in Digital Design, a lecturer in Department of New media Art and Design in Beihang University. Her research areas are research methodology on art and design, user-centred design and graphic design. She obtained her Bachelor, Master and Ph.D. degrees in the UK and taught eight modules for postgraduate students in De Montfort University including Creative Digital Media Design, Technology for Design and Research Method etc. She worked in the labs in Department of Technology and Digital Design for four years. As a UI designer, she participated more than ten projects such as Affective Digital History and Digital Building Heritage etc. She published more than twenty papers and art works in famous conferences and journals including Art Research and Design Management Institution Conference etc. Her design works have won awards and participated in exhibitions which sponsored by Chinese Artists Association and China Graphic Design Association. She also published portfolio book Looking Back is Like Seeing in the First Time. She guided her students to participate in and win dozens of national and international exhibitions and competitions.

Research area: Design Research Methodology, Graphic Design, UI Design, User-Centre Design, Design Management and Branding